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Free marketing insights, frameworks, and how-to guides from the TACT team.
The Case for Consistency: Why Showing Up Matters More Than Going Viral
Viral moments fade. Consistent marketing compounds. Here's why showing up reliably beats chasing the algorithm and what it actually looks like in practice for B2B businesses.
Your Website Is No Longer Your First Impression
AI Overviews now appear in nearly half of all Google searches. Here's what B2B brands need to do now to stay visible before buyers stop clicking entirely.
Case Study: How TACT Helped Gaming Paper REFINE Its Brand and PRODUCT Strategy
TACT partnered with Gaming Paper to refresh their brand, boost audience engagement, and support multiple product launches with smart, seasonal strategy. Here’s how we leveled up their marketing game.
Case Study: How TACT Supported Cheeky Strut with a Strategic Marketing Refresh
TACT partnered with Cheeky Strut to unify their brand, elevate social media engagement, and sharpen their digital presence with a cohesive marketing strategy. Here’s how we helped this beloved salon find its groove again.
Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.
Case Study: How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence
Discover how TACT Marketing Strategy helped Acupuncture of West Michigan improve brand consistency, enhance their website UX, and boost SEO—all while staying true to their calming, client-centered approach.
Case Study: How TACT Helped EHTC ignite Their Brand Into Multi-year growth
See how TACT helped EHTC modernize their brand, elevate their marketing strategy, and improve client engagement through a targeted brand refresh.
Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild
When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.
WEBSITE REFRESH OR REDESIGN: HOW TO FIND CLARITY IN YOUR DIGITAL STRATEGY
Whether it’s a refresh or a redesign, your website should always align intentionally with your marketing goals. Evaluating clearly against these benchmarks will help you confidently take the next step and improve your conversions, user experience, and overall brand clarity.
Case Study: Building a Brand From the Ground Up Helped Gimme’s Make a Bold Entrance
See how TACT built a full brand and marketing strategy to help Gimme’s Par & Grill launch with impact and become a Grand Rapids favorite.