Learn. Grow. Execute.
Free marketing insights, frameworks, and how-to guides from the TACT team.
How AI is Transforming Marketing — And What It Means for Your Team
AI isn't just a tool marketers are experimenting with — it's actively changing how teams are structured, where time gets spent, and what skills matter. Here's what the shift really looks like, and how to make sure your team comes out ahead.
Marketing Mistakes to Leave Behind in 2025
Avoid the most common marketing mistakes holding brands back. From personalization gaps to weak UX, privacy missteps, and over-reliance on paid ads — here’s what to leave behind in 2025 and how to build smarter, more customer-centric marketing in 2026.
Brand Messaging Clarity: Why Your Customers Need Simple Language
When it comes to brand messaging, simple beats clever every time. If customers can’t understand you, they won’t buy from you. Explores why brand clarity matters, the common mistakes businesses make, and how to simplify your message for maximum impact.
How to Write a Marketing Plan That Actually Gets Used
Learn how to create a strategic marketing plan that drives results—not dust. See why documented plans work, backed by data, and how to build one that sticks.
Case Study: How TACT Helped Gaming Paper REFINE Its Brand and PRODUCT Strategy
TACT partnered with Gaming Paper to refresh their brand, boost audience engagement, and support multiple product launches with smart, seasonal strategy. Here’s how we leveled up their marketing game.
Case Study: How TACT Supported Cheeky Strut with a Strategic Marketing Refresh
TACT partnered with Cheeky Strut to unify their brand, elevate social media engagement, and sharpen their digital presence with a cohesive marketing strategy. Here’s how we helped this beloved salon find its groove again.
Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.
Case Study: How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence
Discover how TACT Marketing Strategy helped Acupuncture of West Michigan improve brand consistency, enhance their website UX, and boost SEO—all while staying true to their calming, client-centered approach.
Case Study: How TACT Helped EHTC ignite Their Brand Into Multi-year growth
See how TACT helped EHTC modernize their brand, elevate their marketing strategy, and improve client engagement through a targeted brand refresh.
Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild
When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.