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Free marketing insights, frameworks, and how-to guides from the TACT team.
20% of ChatGPT Queries Are Commercial. Is Your Brand Showing Up?
One in 5 ChatGPT searches is someone ready to buy.
Is your brand showing up in the answer? Most aren't, and not because AI is ignoring them, but because they haven't published anything worth citing… yet...
We break down what "answer-worthy" content actually looks like, and why the window to become the default answer in your category is closing fast.
Your Website Is No Longer Your First Impression
AI Overviews appear in 25% of Google searches and 83% end with zero clicks. Five actions B2B brands should take now to stay visible in AI answers.
You're Already Using AI in Your Marketing. Here's What You're Missing.
Your team is using AI to produce marketing content, and that's a good thing. But without strategic direction, speed becomes noise. Learn how a fractional CMO partner like TACT ensures AI-powered output stays aligned with your brand and actually drives results.
How AI is Transforming Marketing — And What It Means for Your Team
AI isn't just a tool marketers are experimenting with — it's actively changing how teams are structured, where time gets spent, and what skills matter. Here's what the shift really looks like, and how to make sure your team comes out ahead.
Marketing Trends 2026: Strategic Insights for Business Owners and Advisors
Discover 2025's most impactful marketing trends: AI-driven execution, social search, video marketing, and first-party data. Expert strategy from TACT.
AI and Marketing Strategy: Future-Proof Your Growth Marketing
AI isn’t the future of marketing—it’s the present. Discover how businesses can combine AI’s efficiency with human creativity to build smarter growth marketing strategies and stay ahead of competitors.